Given the fact that commerce is a very essential for-profit social service, all individuals who are part of the commerce should realize the important roles they have to play for ensuring social wellbeing. Every service should be introduced, priced and maintained based on this philosophy. We should also remember that it is mutually complementary in a cyclic mode. Commerce with high levels of ethics facilitates social wellbeing and the social wellbeing in return promotes commerce. This kind of harmony is quite essential for a calm and pleasant life.
Practice it and make it a habit. Then the nature will make it sustainable by triggering necessary genetic engineering!